Finding New Digital Marketing Jobs

The Internet and digital communications have opened up a whole new world for the marketing industry, as well as for businesses hoping to use the technology to reach new customers and forge a strong connection. With this new realm of activity in the marketing communications arena comes many new employment prospects for appropriately trained practitioners.

Digital communications and digital marketing strategy differs from traditional media in the level of direct interaction it allowable with the customer. The digital realm includes a variety of electronic devices for personal and business communications, including mobile telephones and integrated devices. Specialists in the field require an understanding of traditional marketing methodologies as well as a detailed knowledge of the opportunities afforded by digital media and an awareness of how the benefits may be maximized.

Many specialists in digital marketing decide to learn about the code which lies behind the internet pages we see. The average person does not usually see the code, and user-friendly systems have been developed which employ ‘WYSIWYG’ (What You See Is What You Get) to allow basic users to edit some web pages without requiring knowledge of internet code at all.


A complex career, both marketing focused and technical, pathways to digital marketing jobs are varied. Some marketers may find themselves retraining from a traditional marketing perspective to learn the specific skills to work in the online space. Those with a vast marketing career prior to the appearance of digital technologies will need to adapt to the significant differences between digital and traditional media forms.

Advertising and full service communications agencies typically require all staff to have a reasonable level of proficiency in online methodologies, with the expectation that in their consulting role, account service personnel will be able to select from a full range of communications tools when preparing a tailored solution for the client.

Agencies also employ specialist digital marketing personnel with in depth knowledge of the underlying structures of the internet. Specialists with appropriate skills assist on execution of online projects, such as viral media campaigns and custom built websites.

The other most common avenue to digital marketing jobs and online communications management is the technical route. Web specialists who can code like it’s their native language face a steep learning curve in developing the marketing and communications knowledge to support their technical skill.

A Bachelors degree will generally take three to four years for a full time student to complete. Opportunities exist in some institutions to undertake specialist undergraduate degrees which focus specifically on new media and combine a technical element with broader communications training. Information Technology students might consider combining their IT units with marketing subjects to create a solid base qualification which covers both.

One path is no better than the other and however you arrive at a digital marketing job, the fact remains that the prospects are great and the demand is high for skilled practitioners. As traditional media begins to take second billing, the need for experts in the digital arena can only increase.

Digital Media Delivers Effective Emergency Communications On Campus

For many of us old enough to recall, news of the event immediately triggered memories of Charles Whitman, the sniper who fired down upon the campus from the University of Texas Tower in August 1966. While the specifics of the two events are quite different, a major, yet easy-to-overlook difference is particularly noteworthy: campus communications. Forty-four years ago, radio and television carried the burden of warning the public about the presence of the sniper. Unfortunately, not many people at universities tune into radio or TV during class.

Today, new digital means of communications abound, and spreading the word that a gunman has opened fire on campus can be immediate, focused and highly effective. Text messaging, e-mails and cell phones make it simpler for campus authorities to reach individual students and faculty within minutes of an event occurring.

Digital signage is also an important component in this digital communications mix. After all, many students are advised to turn off their cell phones during class, so the availability of emergency messaging on digital signs strategically located around a campus provides another layer of protection in the process of communicating urgent emergency messages to students, faculty and staff.

A new study from Platt Retail Institute, “Communication Effectiveness in Higher Education” reveals the significant role of digital signs in communicating on campus. A press release announcing the study quotes Steven Keith Platt, PRI Director and Research Fellow as saying: “Our research study found that 97 percent of students prefer to receive information via digital channels, rather than from non-digital sources. Overall, text messages were found to be the most effective distribution channel, followed closely by digital signage.”

It’s important to note that emergency messages delivered via digital means like text messages and digital signs do not have to relate simply to shootings. A variety of emergency situations require quick, accurate communications. Universities and other institutions regularly plan for contingencies such as fires, earthquakes, tornadoes, severe thunderstorms and many others. Developing an effective communications strategy that taps the power of digital communications should be part of that contingency planning.

When it comes to dynamic signage and emergency communications, a variety of specific pages with the appropriate emergency-related information should be prepared prior to any event as part of a well-planned, campus-wide digital signage network. In the event of any given contingency happening, pages can quickly be updated with event-specific information and distributed to all or some of the signs on the network.

Having been involved with the planning and roll out of some of these systems, I want to offer a few ideas for those who haven’t given digital signage and emergency communications much thought. First, the digital signage network administrator should coordinate with on-campus and off-campus first responders as digital signage pages are prepared for various contingencies. Often, plans already exist and can be drawn upon to create effective communications.

Second, provide for Internet access to digital signage control in case the emergency circumstance prevents access to the campus command and control center and the computers ordinarily used to drive digital signage messaging. Third, be sure to password protect access to the digital signage network.

While the very thought of a gunman on campus, a tornado striking a building or some other contingency is tremendously disturbing, it is necessary to plan for them before they happen. Effective communications can save lives, and supplementing text messages and emails with emergency digital signage messaging might mean the difference between preserving innocent life and a lifetime filled with regret.

Social Media Does Not Replace Other Communication

While those in leadership must understand and come to terms with the significance and impact of social media, including such sites as Facebook, Twitter, LinkedIn, MySpace, etc., they must take care not to become overly reliant in their usage in the mistaken belief that they can be used exclusively in lieu of other forms of communication. Effective leaders realize that their members, constituents and followers generally have a variety of different backgrounds, preferences and orientations. While some may extensively use some form or numerous forms of Social Media, others often show very little interest in these forms of interactive communication. In my over thirty years of training, developing and consulting to thousands of leaders, I have always stressed that effective leadership is dependent on thorough and comprehensive communication, and that great leadership demands using all medium at one’s disposal to enhance communication efforts.

1. Let me begin by stating that I believe that many aspects of Social Media are great. One cannot effectively lead today by not including an extensive utilization of social media into his armamentarium. Webster’s online dictionary defines armamentarium as “a collection of resources available or utilized for an undertaking or field of study.” However, while much can be achieved in terms of communication using social media, including attracting marginally interested members, directing others to get more information, etc., it is not the be- all and end- all, in and of itself! Social media is a great tool when used in conjunction with other tools!

2. A great use of Social Media, especially Twitter, is to whet one’s appetite by directing them to relevant information. Effective leaders should create an informative and motivating blog to link to other Social Media sites, so that there can be a call to action. I believe that of all the Social Media formats that Twitter has the most relevant usage for leaders of organization, because it can extend outreach beyond simply those one either directly knows, or knows via a “Six Degrees of Separation” relationship. Less committed leaders generally avoid the time consuming effort required for blogging, but one is not a real leader without that type of commitment.

3. Many individuals involved in leadership today also tend to over- rely on the use of email. I have witnessed innumerable occasions where emails kept going back and forth, with the related misinterpretations, delays, “lost in inter- space,” etc. issues, when a brief couple of minute phone call would have immediately resolved and/ or answered the situation. While these people say they avoid telephone calls because it is too time consuming, “old school,” or intrusive, I believe that it is avoided because it requires many of these people to extend their comfort zones and commitment levels.

4. Studies show that texts are more successful than emails, because they get before more people. This should also be part of a program, that includes different mediums to serve different needs and markets.

5. In terms of communication, nothing will ever work better than face- to- face communication. Just as the exclusive use of the internet to replace mailings is an error because it excludes certain sectors, relying entirely on digital communication is also a mistake.

Social media is great, as far as it goes. There have been continuous upgrades to make it even more useful. However, wise leaders should be cautioned to avoid being overly reliant on any one method or medium.

Richard Brody has over 30 years consultative sales, marketing, training, managerial, and operations experience. He has trained sales and marketing people in numerous industries, given hundreds of seminars, appeared as a company spokesperson on over 200 radio and television programs, and regularly blogs on real estate, politics, economics, management, leadership, negotiations, conferences and conventions, etc. Richard has negotiated, arranged and/ or organized hundreds of conferences and conventions. Richard is a Senior Consultant with RGB Consultation Services, an Ecobroker, a Licensed Buyers Agent (LBA) and Licensed Salesperson in NYS, in real estate. Richard Brody has owned businesses, been a Chief Operating Officer, a Chief Executive Officer, and a Director of Development, as well as a consultant. Richard has a Consulting Website ( ); a blog ( ); and can be followed on Twitter.

Mobile Phone Users Setting Up Online Communities

Mobile phone users in emerging markets are setting up online communities that are similar to those built on the Internet. Users can play virtual games, communicate, blog and even conduct business transactions in these communities, says Finnish 3G strategist Tomi Ahonen.

Ahonen says while an estimated 10% of Americans are traditional bloggers, more than 30% of Koreans are already mobile bloggers. Mobile content is growing from being used as a way to personalize the phone, to a stage where users share communicate and share information to improve their lives, says Davin Mole, CEO of Exactmobile, a South African mobile content company.

Mole says his company, which previously saw itself as a mobile content provider, is growing its services to provide digital communities where people can mobile-blog, advertise their services or even meet potential partners.

SA ready for mobile digital communities

While most South African telecoms providers agree that the market is ready for more online participation, PC penetration levels are extremely low.

This provides an opportunitity for mobile handsets, which have a high penetration level to provide the kind of connectivity that PC’s would have. The readiness of SA consumers to form digital communities through mobile phones readiness is best demonstrated by the huge popularity of Mixit, a phone software application that allows Mixit users to communicate with other users on their mobile phones or PCs.

Less than two years after Mxit launched, it had close to three million subscribers, with numbers growing even faster. Most of the users are between 16-34 and from fairly affluent homes.
More than 70% of South Africans own mobile handsets , and the providers see the potential to penetrate the market even further. MTN, which also has operations in other African countries and the Middle East, says it expects up to 150% penetration levels.

The strong adoption is largely made possible by the fact that companies are willing to provide free/ultra-low cost handsets in return for consumers committing to long-term airtime usage contracts. However, the high costs of the actual phone calls has made the use of texting and sending rich multimedia messages very popular alternatives for consumers. As a result, South Africa mobile phone users have become very innovative with their handsets, and welcome new ways that allows them to stay connected without spending more money. Anohen says mobile phones can match what the Internet can do, and surpass it.

“The advantage that the mobile phone has over the Internet is that it is personal, always on and has a built-in payment mechanism, he says. It is also carried always, with 60% of mobile users taking their handsets to bed,” he says. The continuous, personal connectivity allows business to provide targeted messages that the user can instantly respond to, he says.

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Basic Telecommunications Signalling

The demands put on telecommunications signalling system keep changing. Signalling is a very vital part of telecommunications and has a number of characteristics that it needs to exhibit. A signalling system must be able to cope with large numbers of calls or requests at one time without becoming noticeably slower. At the same time, the cost of running the signalling system must not detract from a carrier’s ability to make money.

The system must be reliable and always be available for use. As components or individual messages can fail, the system as a whole must contain devices and procedures for recovering from problem areas.

One deficiency of early signalling systems based on tones was that it was very hard to adapt them to new requirements. This problem ran on into Signalling System #6 which was also a computer protocol but designed for absolute bandwidth efficiency; it was not easily capable of extension. Thus Signalling System #7 was born.

Between PABXs we often use DPNSS which stands for Digital Private Network Signalling System. This protocol is used on digital trunk lines for connecting two PABXs. It supports a limited set of inter-networking facilities based on the ISDN protocol. This protocol has been defined by BT

A subscriber and telephone company notify each other of call status with audible tones and an exchange of electrical current. This exchange of information is called supervisory signaling. There are three different types of supervisory signaling:

On Hook – When the handset rests on the cradle, the circuit is on hook. The switch prevents current from flowing through the telephone. Regardless of the signaling type, a circuit goes on hook when the handset is placed on the telephone cradle and the switch hook is toggled to an open state. This prevents the current from flowing through the telephone. Only the ringer is active when the telephone is in this position.

On Hook – When the handset is removed from the telephone cradle, the circuit is off hook. The switch hook toggles to a closed state, causing circuit current to flow through the electrical loop. The current notifies the telephone company equipment that someone is requesting to place a telephone call. When the telephone network senses the off-hook connection by the flow of current, it provides a signal in the form of a dial tone to indicate that it is ready.

Ringing – When a subscriber makes a call, the telephone sends voltage to the ringer to notify the other subscriber of an inbound call. The telephone company also sends a ringback tone to the caller alerting the caller that it is sending ringing voltage to the recipient telephone. Although the ringback tone sounds similar to ringing, it is a call-progress tone and not part of supervisory signaling.

The Digital Subscriber Signalling System No.1 (DSS1) is a suite of protocols that provides the means for users to invoke the full range of services and capabilities available from the Integrated Services Digital Network (ISDN).

The Q.931 standard defines a protocol that takes care of these services. This protocol is located at the third, that is, at the network layer of the OSI protocol stack. All the above mentioned signalling is achieved through the D-channel defined by the ISDN standard. Q.931 will use this channel for setting up the wanted connection. As stated in the OSI reference model, higher protocol layers depend on the services provided by lower layers. Thus Q.931 is requesting services from the data-link layer which resides at layer two. The Q.921 standard defines a protocol that can be called a Data-Link Service Provider (DLSP). Q.931 is thus the data-link service user (DLSU). Q.921 is also better known as LAPD, as in Link Access Protocol D-channel. Service requests that come from the above layers are packed in LAPD frames and are sent through the network. All Q.931 messages are built up by a certain message body.

Signalling System Number 7 (SS7) is a set of signalling protocols developed for telephony in 1975, which is used to set up, maintain and tear down telephone calls. It is also used for a number of other functions and features such as:

Local Number Portability

Number Translation

SMS (Short Message Service)

Prepaid Billing

It is referred to by a number of abbreviations such as CCSS7 (Common Channel Signalling System 7) and C7 (CCITT number 7), The International Telegraph and Telephone Consultative Committee.

The SS#7 model uses the concept of layers to separate the different functions, however, the structure predates the adoption of the OSI model and there are only 4 layers. Circuit and Non-circuit components are shown, including the overlap where ISUP uses both. There are other non-circuit related top protocols such as MAP (Mobile application Part) By being open ended, SS#7 can be extended for new requirements

Comcast Cable Blurs Boundaries Between Different Telecommunications Services

Because most people deal with Comcast Cable only for their cable television service, the company is most associated with cable television. However, though Comcast is the nation’s leading cable television company, it also offers its customers many other telecommunications options. These include such services as phone service and high speed Internet, which are delivered in the same high quality associated with its cable programming. All of the services together create a convenient way for customers to get their basic telecommunications needs through one company.

Cable television through Comcast is renowned for its quality and selection. There are many programming package options that all offer On Demand programming, over 45 channels of digital music, and local channels. At the entry-level of programming packages, the Enhanced Cable with On Demand package offers a wide variety of channels with all of the aforementioned features and benefits. The next level is the Digital Classic programming package, which, in addition to all the features of the smaller package, also has over 200 digital television channels. At the On Demand Silver Plus package level, the selection increases even more with thirty extra channels including your selection of one of the premium movie channels like HBO, Starz, Showtime, The Movie Channel, or Cinemax. If you want another premium movie channel, the On Demand Gold package is a good choice because it offers two of these channels, plus all the benefits of the Silver level. For the movie lover who wants the most choices, the On Demand Platinum Plus level is the favored package with its inclusion of all six premium movie channels.

With any of these Comcast packages, even the entry level ones, a digital receiver is also included. The fact that only digital receivers and programming are offered ensures the best quality television and the most convenience for the viewer. Digital television is worlds ahead of analog television in terms of the features it can offer and the quality of the viewing experience. With digital cable, features like interactive on-screen program guides and Parental Controls allow viewers to have the most control over their television. Combined with the improved resolution and sound quality, it is clear that offering only digital television sets Comcast apart from other cable providers.

In addition to its cable television offering, Comcast is an attractive service provider because of its telephone services and high speed Internet. Comcast is an especially attractive choice for telephone service because it eliminates all the extra charges inherent in normal telephone service. For one low monthly bill, you can get unlimited local and long distance, plus features like call waiting, voice mail, and Caller ID.

Cable’s Broadband cable Internet service is also a great choice for high speed Internet access. Download speeds can be over 100 times as fast as a dial up connection, making it easy and quick to get information and entertainment online. Especially for data-intensive downloads, like music and videos, broadband Internet service is extremely important as dial-up connections often take hours to complete even relatively small downloads. Comcast’s broadband Internet also has the advantage of keeping your computers continuously online without tying up your telephone line. This ensures the maximum convenience and ease of use for online interactions and eliminates the fear of missing important phone calls while being online.

With a wide variety of services and many benefits, Comcast is a good choice for a cable company to consolidate all your entertainment and telecommunications needs. The current Comcast promotions are terrific. It is time to switch to the best cable company with the best cable deals.

Julia Hall writes articles for consumers who want to find the latest technology news as well as digital telephone service []. She has written for many major publications about HIgh Speed Internet and Digital Cable TV [] and how buyers can find the best deals. Let her show you how you can maximize your communications dollar without sacrificing quality and you’ll find out that Comcast [] is the cable service provider of the future for you.

Methods to Increase the Efficiency of Phentermine 37.5 mg Diet Pills

The efficiency of diet pills is actually difficult to determine. It may work for one while some would just find themselves disappointed. Although it may seem hard to overcome weight issues, this should not stop you from reaching your ultimate goal. Giving up isn’t a choice if you really want to attain a better physique.

Experts say, Phentermine 37.5 mg diet pills may become effective whenever used properly but there are side effects phentermine . Undoubtedly, many individuals have no idea about this. People who are taking diet pills ought to read the contents of this article for them to understand how to optimize its effect.

Confer with your Physician

Remember that before you take Phentermine 37.5 mg diet pills (click here to read more), there are a few things to take into account so you won’t regret afterwards. Basically, it might not work on you because your body doesn’t need it. Listen to your physician’s advice whether or not the diet pill is appropriate for your condition. Also, talking to your physician is the initial step to becoming healthy. He’ll be pleased to share sound advice to you.

Read the Box of the Diet Pills You’ve Bought

Individuals take pills without following certain directions, which bring no appealing results. You will find pills that will need you to take with water while some should be taken on an empty stomach. Important information about the diet pill are written in the box that is why reading what’s written on it is vital. With these, you will have greater chances of slimming down.

Hydrate Your self Everyday

Lastly, the diet pills are effective on you, and you are in a position to shed weight effectively. A dehydrated look could result once you lost a few pounds. Most users encountered frequent urination and sweating after using the diet pills. It is anticipated that you will turn out to be dehydrated if you’ll only ignore this. If you don’t wish to find yourself in a hospital bed, drink at least Eight glasses of liquids daily like water and also fruit juices. Follow this advice and definitely you’ll stay healthy while losing weight.

Get Some Exercise Regularly and also have a Balance Diet

Constantly keep in mind that losing weight does not mean you must avoid eating or that exercising is no longer required simply because you’re already taking pills. Diet pills only supports it. You still have to indulge in physical exercises. Prefer fruits and vegetables over junk food.

With these details in mind, you could take diet pills then balance your physical activities as well as the eating habits for a healthier you. What’s holding you back? Buy them on the web or from any pharmacies nearby, and get ready to aim for a lesser weight.


Addicted to Laptops and Other Forms of Digital Communication

Holidays are supposed to represent time off from routine day-to-day living. Going away for a holiday used to indicate a willingness to sever all ties with the workday life, including daily telephone calls from random friends and family. Holidays were a complete break designed to allow tired, stressed and over-worked employees time to recharge, unwind and relax before heading back to the hurly-burly pace of the work place. But wireless digital communication devices have put an end to all of that. These days’ people are accessible no matter where they are or what they’re doing. People panic if they find that they’ve left their mobile phones at home, because heaven forbid they miss a call or a text message. Whereas being out of contact used to be the ideal, it’s now considered a nightmare.

According to a recent poll by AP-Ipsos, one in five people couldn’t bear to be separated from their laptops during their last holiday and 80% of holiday-makers couldn’t part with their cell phones. To be fair, not all of those who took their laptops and phones with them on holiday used them for work purposes. Many (50%) simply checked their personal emails and voice mail to stay in the social loop. But 19% of people polled said that they worked on their holiday, 20% said that they checked work related voice mail messages, 15% said that they called in to see how things were going and around 40% said that they checked their work emails.

Not surprisingly more young people (younger than 40) hauled their digital baggage with them. 15% of those aged 50 – 64 took their digital devices with them, compared to 25% of under-40s. People under 40 were more likely to check personal messages, while those who checked work related messages tended to be slightly older. Of those who are digitally addicted, white men are the biggest culprits, as were those with high levels of education and high salary rates, which probably reflects the degree of responsibility or obligation felt by these individuals.

Geoffrey Godbey, professor of leisure studies at Penn State University, Pennsylvania, says that men in their late 40s and early 50s tend to be middle managers and feel that they simply can’t afford to be out of the corporate loop. They feel that in today’s’ competitive business world a holiday is a luxury that they can ill afford. Although some genuinely love what they do, so staying involved is no hardship. The key question is whether people work on holiday because they really want to or because they feel they are obligated to.

While all of this is very alarming, especially for those who don’t work on their holidays (and may now feel pressured to do so), the most frightening statistic from the poll revealed that only 7 in 10 women and 5 in 10 men read a book while on holiday. The fact that literature is taking second place to electronics should be of far greater concern to the masses than the psychoses of workaholics.
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The Benefits of Digital Communication Agency

A digital communications agency helps to develop a communication link between a company and its clients by utilizing digital media. As the digital media is a rapidly evolving medium, the communication solution must offer a range of services that help you connect with your audience.

The communication solutions agency can offer various solutions such as developing rich media, building mobile apps, e-learning and m-learning applications as well as interactive advertisements. While developing the communication solutions, the agency must understand its clients’ identity as well as requirements. While developing an interactive advertising solution, it should be designed such that the consumers and customers must fully grasp the message without any misunderstanding.

In the learning domain, the media solutions must encourage the learners to develop interest in the subject matter. In developing a learning solution, care is to be taken that the learners are equipped to access and understand the learning solution. Thus, there exists a need in setting a perfect sync between accessibility and content. Learner analysis or audience analysis thus forms the basis of a communication agency’s development strategy. Engaging learners and consumers forms the crucial step in developing a communication experience.

In any medium of communication, barriers are inherent. These barriers reduce the efficacy of the communication solution and may misinform or confuse the audience. While developing a learning or advertising solution, effective steps should be taken to overcome communication barriers. Barriers in advertising can be overcome by keeping in mind, the physical, emotional, cultural, gender and language concerns of the audience. In the field of learning solutions, the barriers of accessibility, motivation and literacy can cause disenchantment among the learners. A successful communication strategy addresses and minimizes the effects of barriers, thus effectively helping the message to connect with the audience.

The communication solutions can be offered over digital, graphic and social media. An effective brand experience can be leveraged if the agency is able to simultaneously cover all forms of digital media. In any form of communication, involving the audience is more effective than passive communication. When the learners or the consumers are pro-actively engaged through a suitable medium of communication, the message is easily preserved.

Communication solutions should communicate the complete brand identity in a clear and concise manner. Cutting across confusion, any solution should make the audience experience and feel the message. Informative websites and internet communication help the audience to instantly connect with an organization. Learning solutions employing 2D and 3D animations help to maintain the attention of the learner and provide learning solutions in an appealing manner. As technology becomes personalized, the communication solutions must keep pace with it. iPads, iPhones or Blackberry devices take mobile portability to another level and any communication via this medium should appeal and enthuse the users. Thus, any communication solutions developed that works on the principle of “Audience first” is a winning solution. As the frontiers of information and technology expand, learning and advertising communication solutions have a greater role to play for organizations in the future.